Marketing Science, Senior Analyst
Core
Senior Marketing Science Analyst for an Automotive OEM brand, transforming complex data into narratives to drive digital experiences and optimize marketing performance.
Role type
Senior IC Marketing Science Analyst
Builds
Measurement strategies, advanced statistical models, dashboards, and AI tools for digital marketing optimization.
Domain
Automotive / Digital Marketing Analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Statistical modeling, data engineering (ETL), data visualization, Python/R/SQL, AWS/GCP, Google Analytics/Adobe Analytics, tag management, A/B testing, NLP, data governance, mentoring
Preferred skills
Tableau, Adobe Target, SEO analysis
Technologies
Python, R, SQL, AWS (Redshift, S3), GCP, Tableau, Domo, Power BI, Datorama, Google Analytics, Adobe Analytics, GTM, Adobe Launch, Tealium, Optimizely, Adobe Target
Responsibilities
Conduct in-depth analysis of site, app, and media data sets to uncover trends and correlations; Develop and implement advanced statistical models and machine learning algorithms; Lead ideation and execution of measurement strategies and frameworks; Build and maintain dashboards to meet multiple teams' needs; Support analytics tool implementation by defining and validating tracking strategies; Create and maintain databases and data systems ensuring data integrity; Provide work direction to associate analysts and conduct code reviews; Analyze in-app survey results using NLP and AI tools to enhance user experience.
Seniority
Senior, hands-on IC with mentorship responsibilities
