Media Associate, Paid Media Planning
Core
Develop and execute digital and traditional advertising strategies for clients including nonprofits, political groups, and major brands to drive engagement and bottom-line results.
Role type
Entry-level Paid Media Strategist
Builds
Digital and traditional media campaigns for diverse clients
Domain
Paid media, digital advertising, nonprofit and political advocacy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
paid media planning, campaign management, budget management, pacing, reconciliation, client reporting, cross-channel strategy, ad tech research
Preferred skills
digital media strategy, traditional media planning, multi-channel campaign execution, KPI tracking, vendor relationship management
Technologies
ad tech platforms, publisher platforms, media planning tools
Responsibilities
Support development of media plans and recommendations for assigned clients; oversee day-to-day execution of media campaigns including managing budgets and pacing; generate client-facing insights and performance reports; participate in client-facing interactions to deliver strategies; collaborate with internal and external teams on campaign production and experimental designs; research latest digital media trends and ad tech partners.
Seniority
Entry-level, hands-on IC