Senior Manager — Integrated Consumer Marketing
Core
Lead integrated marketing programs to build awareness, cultural relevance, and adoption of Glance, an intelligent shopping agent powered by agentic AI, across the U.S. market.
Role type
Senior Manager, Integrated Consumer Marketing
Builds
Integrated marketing campaigns, creator programs, strategic partnerships, and consumer experiences for Glance.
Domain
Consumer technology, AI-driven commerce, agentic shopping
Deliverable
product features
Required skills
Integrated marketing strategy, U.S. consumer behavior insight, cross-functional leadership, agency management, budget management, partnership development, cultural trend analysis, strategic storytelling, operational excellence
Preferred skills
Experience in high-growth consumer tech or retail, familiarity with emerging AI technologies, experience in earned storytelling and experiential marketing
Technologies
Agentic AI, generative AI
Responsibilities
Define and own the U.S. consumer marketing calendar; build cultural relevance through creator programs and earned storytelling; partner with global teams to localize campaigns; develop co-marketing programs with OEMs, carriers, and retailers; translate consumer insights into growth strategies; lead cross-functional teams and agencies; manage campaign budgets and workstreams.
Seniority
Senior, hands-on IC
