Product Marketing Lead
Core
Shape product understanding, value, and adoption by turning customer needs and market insights into compelling stories that connect with customers and support business growth.
Role type
Product Marketing Lead
Builds
API-based platform empowering partners to offer seamless investing and trading experiences globally
Domain
Financial Technology (Fintech)
Deliverable
product features
Required skills
Go-to-market planning, product positioning and messaging, market research, customer insight gathering, competitive analysis, content development, cross-functional collaboration
Preferred skills
Experience in product management, sales enablement, or marketing
Technologies
None explicitly listed
Responsibilities
Own go-to-market plans from kickoff through post-launch, develop positioning and value propositions, conduct customer interviews and win/loss analyses, design onboarding and feature-adoption campaigns, create marketing content (case studies, white papers, etc.), partner with sales and customer success to drive adoption
Seniority
Mid-Senior, hands-on IC