Product Marketing Analyst
Core
Shape product understanding and adoption by turning customer needs and market insights into compelling stories and materials for customers and sales teams.
Role type
Product Marketing Analyst
Builds
Product positioning, messaging, sales enablement materials, and campaign resources
Domain
Financial technology (fintech), B2B API platform for global investing
Deliverable
product features
Required skills
Product marketing, market research, copywriting, presentation design, campaign performance tracking, sales enablement creation, competitive analysis, data analysis
Preferred skills
Experience with PowerPoint or Google Slides, customer feedback gathering, trend spotting
Technologies
PowerPoint, Google Slides
Responsibilities
Coordinate product launch timelines and deliverables; draft and refine product positioning copy; gather and summarize market/customer insights; create sales enablement materials (one-pagers, battle cards); track campaign performance and recommend improvements; conduct competitive research and maintain profiles
Seniority
Mid-level, hands-on IC
