SEO & AI Search Specialist
Core
Develop and execute SEO, Generative Engine Optimisation (GEO), and AI Search strategies to improve client visibility across traditional search engines and AI-powered platforms like ChatGPT and Google AI Overviews.
Role type
SEO & AI Search Specialist
Builds
Digital presence and discoverability for clients on AI-driven search environments
Domain
Digital Marketing / AI Search
Deliverable
product features
Required skills
Technical SEO, Content optimisation, Entity optimisation, Digital authority building, SEO audits, AI search analysis, GA4, Google Search Console, Ahrefs, SEMrush
Preferred skills
Generative Engine Optimisation (GEO), Thought leadership, New business development
Responsibilities
Conduct SEO and AI search visibility audits, Analyse brand representation within AI-generated responses, Create content and entity optimisation strategies, Apply SEO best practices across technical and content areas, Deliver training and workshops, Monitor AI search developments and adapt client strategies
Seniority
Mid-level, hands-on IC