Principal, Marketing Insights

USA - OaklandFull-time$180k–$225k2026-10-22 → 2026-11-11

Core

Principal of Marketing Insights driving growth strategy, investment planning, and performance analytics for a B2B SaaS company.

Role type

Senior IC marketing strategy & analytics leader

Builds

Marketing pipeline planning models, investment scenarios, and performance scorecards

Domain

B2B SaaS marketing analytics and growth strategy

Deliverable

dashboards & analysis

Required skills

B2B SaaS marketing strategy, GTM analytics, pipeline modeling, investment tradeoff analysis, cross-functional leadership, SQL, BI tools (Looker), Salesforce, marketing automation (Marketo)

Preferred skills

Merger/integration experience, experiment design, incrementality measurement, predictive modeling, cohort analysis, modern data stack (Fivetran, dbt, Snowflake)

Responsibilities

Translate company growth targets into marketing plans with clear priorities and investment requirements; Lead analytical foundation for annual/quarterly planning and develop growth scenarios; Shape resource allocation recommendations across programs, channels, and regions; Lead weekly/monthly performance reviews and diagnose root causes of performance gaps; Define strategic analysis agenda and executive narratives for marketing leaders

Seniority

Principal, strategic leadership & execution

About Fivetran

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights.