Senior SEO Manager Content & AEO (m/w/d)
Core
Senior SEO Manager responsible for organic visibility strategy, content, and AEO (AI Overviews) for the German market on a large digital marketplace.
Role type
Senior IC SEO Manager (Content & AEO)
Builds
Organic search strategy, scalable content concepts, and landing pages for a car marketplace
Domain
Automotive / Digital Marketplace / Search
Required skills
SEO strategy, content SEO, search intent analysis, technical SEO fundamentals, data-driven decision making, roadmap planning, stakeholder management, agency/freelancer management
Preferred skills
AEO (AI Overviews), GEO, generative search experience optimization, LLM relevance strategies
Technologies
Google Search Console, Google Analytics, Sistrix, Ahrefs, Semrush
Responsibilities
Own SEO, content, and AEO strategy for the German market; analyze search and performance data to identify gaps; develop and optimize content and landing page concepts; collaborate with Product, UX, and Tech to implement structural SEO improvements; manage end-to-end initiatives from research to impact measurement; lead agencies and freelancers
Seniority
Senior, hands-on IC