Staff Product Manager, Organic Growth
Core
Lead the end-to-end product strategy for organic discovery, evolving traditional SEO into a modern engine spanning Generative Engine Optimization (GEO) and Agentic Commerce to ensure HelloFresh and Factor are discovered and cited by LLMs.
Role type
Staff Product Manager (Organic Growth & AI Visibility)
Builds
Organic discovery technical SEO infrastructure, GEO content frameworks, and Agentic Commerce surfaces within LLMs (ChatGPT, Claude, Gemini).
Domain
Food & Meal Kits / Generative AI Search / SEO
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Technical SEO strategy, Generative Engine Optimization (GEO), Content infrastructure at scale, Cross-functional leadership, Data-driven decision making, Product strategy
Preferred skills
Agentic Commerce / MCP experience, Subscription business metrics, SQL/Python fluency, Food/publisher content ecosystem background
Technologies
ChatGPT, Claude, Gemini, Perplexity, Profound, SSR, CMS, MCP, Apps SDK
Responsibilities
Own technical and content SEO (crawlability, indexation, structured data), drive GEO visibility targets via AI-citable content, connect discovery to Agentic Commerce conversion, route traffic to Cooking Companion experiences, align stakeholders on organic success metrics.
Seniority
Staff, single-threaded leadership
