Strategy Director
Core
Lead a team of strategists and social insights analysts to drive integrated marketing programs and strategic frameworks for Fortune 500 clients in the APAC region, focusing on the intersection of business strategy, consumer insights, and digital behavior.
Role type
Senior IC strategy director (media & creative agency)
Builds
Integrated marketing programs, strategic frameworks, and creative briefs for major brands
Domain
Digital marketing, consumer insights, and media strategy
Required skills
Integrated program building, consumer insights analysis, digital behavior research, strategic framework development, client pitching, team leadership, creative brief writing, research execution (traditional, web, social, syndicated, primary), presentation skills
Preferred skills
Experience with tools like NetBase, MRI, Sysomos, Brandwatch, eMarketer, Mintel, Google Analytics, Omniture, IDIs, digital ethnographies, ability to explain complex concepts simply
Technologies
NetBase, MRI, Sysomos, Brandwatch, eMarketer, Mintel, Google Analytics, Omniture
Responsibilities
Lead and guide a team of strategists and analysts, conduct diverse research, write creative briefs, pitch to clients, manage project performance and internal processes, foster collaboration across teams
Seniority
Senior, hands-on IC
