Manager, Global Brand Marketing
Core
Lead strategic development and execution of global marketing campaigns for strategy gaming franchises (Borderlands, Risk of Rain, Wonderlands) to connect with players worldwide.
Role type
Manager, Global Brand Marketing
Builds
Global go-to-market plans and integrated marketing campaigns for gaming franchises
Domain
Gaming / Entertainment
Deliverable
product features
Required skills
Global campaign strategy, cross-functional collaboration, budget management, data analysis, project management, creative direction, audience research, stakeholder alignment
Preferred skills
History knowledge, historical authenticity evaluation
Technologies
None stated
Responsibilities
Support development of global marketing strategy including audience definition and messaging; Drive end-to-end campaign execution with PR, Social, and Paid Media teams; Manage campaign timelines, creative briefs, and agency coordination; Leverage audience research and player telemetry to inform strategy; Establish KPIs and analyze campaign results; Manage budget trackers and expense tracking.
Seniority
Manager, hands-on IC