Content Marketing Manager
Core
Drive content strategy and produce technical assets (case studies, guides, white papers, video stories) to support lead generation and brand authority for Formlabs' 3D printing technology.
Role type
Content Marketing Manager
Builds
Technical storytelling assets, sales enablement materials, and digital campaigns for engineers, designers, and innovators.
Domain
3D printing / Additive manufacturing
Deliverable
product features
Required skills
Content strategy, technical writing, cross-functional collaboration, project management, SEO tactics, data analysis
Preferred skills
Technical background, 3D printing/CAD knowledge, video/photo production, modern marketing tech stack (CRM, analytics, CMS)
Technologies
Google Analytics, Salesforce, Ahrefs, CMS
Responsibilities
Develop written communications and creative media; interview customers for case studies; produce research-based guides and white papers; create sales enablement content; partner with Engineering/Product/Sales for accuracy; execute content campaigns; manage digital channel distribution; edit content for tone consistency.
Seniority
Mid-level, hands-on IC