Senior Director of Product, Engagement
Core
Lead the Engagement tribe to deepen customer relationships with HelloFresh brands, driving habit formation in the daily discovery/cooking experience and increasing retention/LTV through loyalty and referral programs.
Role type
Senior Director of Product (B2C Engagement & Growth)
Builds
Daily discovery and cooking experience app features, modern loyalty program, viral referral mechanics, and AI-enabled product workflows.
Domain
Food delivery / B2C consumer apps / Engagement & Growth
Deliverable
product features
Required skills
B2C product strategy at scale, team leadership (managing Directors and PMs), customer-obsessed product judgment, iterative delivery mindset, executive presence, cross-functional partnership (engineering/design/marketing), AI product integration fluency
Preferred skills
Loyalty/rewards/referral program experience, food industry experience
Technologies
AI-enabled workflows, modern app platforms
Responsibilities
Own product vision and roadmap for discovery, loyalty, and referral domains; coach and grow a team of ~4 Directors and Associate Directors; manage hybrid operating environment balancing core squads and a rapid-iteration AI startup squad; set prioritization framework balancing near-term milestones and long-term bets; build metric framework connecting customer behaviors to commercial outcomes; partner with engineering and design leadership; collaborate with marketing and CRM on commercial strategy; act as strategic sparring partner for C-level leadership
Seniority
Senior Director, hands-on IC with team leadership
