Product Lead, Growth Platform
Core
Own the product vision and roadmap for a scalable growth middle-platform (campaign engine, task/incentive systems, loyalty programs, ToB tooling) to drive user growth and engagement across global markets.
Role type
Senior Product Lead, Growth Platform
Builds
Shared campaign engine, task and incentive systems, loyalty programs, and ToB operational tooling for OKX business lines
Domain
Cryptocurrency exchange and decentralized finance (dApps) (via careerplan.io/jobs/8009074003-product-lead-growth-platform-at-okx)
Deliverable
product features
Required skills
Product strategy, roadmap planning, platform architecture, stakeholder management, prioritization, growth analytics, experimentation design, channel strategy (SEO, ASO, affiliate, paid), AI/automation integration
Preferred skills
Experience building growth infrastructure at scale, experience with self-serve growth systems
Technologies
Campaign engines, rules engines, analytics platforms, AI tools
Responsibilities
Define multi-year vision and roadmap for the growth middle-platform; Set platform standards for reusability and time-to-launch; Balance platform investment against business-line requests; Lead design and delivery of ToC growth products and ToB capabilities; Drive experimentation infrastructure and growth analytics; Partner with channel owners to translate funnel needs into platform capabilities; Serve as the single point of accountability for the growth platform across multiple business units