Product Marketing Manager - SaaS B2B
Core
Shape market understanding and adoption of embedded computing and IoT software solutions by translating complex technical capabilities into compelling narratives for B2B audiences.
Role type
Product Marketing Manager (B2B SaaS/IoT)
Builds
Product positioning, messaging frameworks, go-to-market strategies, and sales enablement materials for embedded computing solutions.
Domain
Embedded computing, IoT, B2B SaaS
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, product positioning, technical storytelling, sales enablement, cross-functional collaboration, project management, data-driven marketing
Preferred skills
SaaS or cloud-based technical solutions marketing, IoT or embedded systems familiarity
Responsibilities
Lead end-to-end product launch timelines and coordinate cross-functional deliverables; Develop and own product positioning, messaging, and value propositions; Create sales enablement resources including decks, battlecards, and training materials; Translate technical specifications into clear customer benefits for technical and business audiences.
Seniority
Mid-level, hands-on IC
