Senior Marketing Analyst
Core
Senior Marketing Analyst defining core marketing metrics, building scalable analytical products, and translating complex data into actionable recommendations for go-to-market decisions.
Role type
Senior Marketing Analyst (Data & Analytics)
Builds
Canonical datasets, models, self-service tools, and dashboards for marketing performance tracking.
Domain
B2B SaaS / Marketing Analytics / Data Infrastructure
Deliverable
dashboards & analysis
Required skills
SQL, data modeling, business intelligence tools, analytical judgment, data storytelling, cross-functional collaboration, ambiguity management, framework building
Preferred skills
Marketing analytics, demand generation analytics, growth analytics, CRM/marketing automation/attribution systems experience
Technologies
SQL, BigQuery, Snowflake, dbt, Looker, LookML, Sigma, Hex, Google Sheets, Salesforce, Marketo, GA4, Bizible
Responsibilities
Define and own core marketing metrics and reporting; Build scalable analytical products and self-service dashboards; Translate analyses into clear narratives and recommendations for executives; Establish data quality, integrity, and governance practices; Analyze complex datasets to identify trends and recommend actions; Mentor analysts and establish analytical best practices
Seniority
Senior, hands-on IC