Senior Product Analyst
Core
Drive member growth and acquisition strategies through full-stack analytics, translating data insights into actionable marketing decisions for SMEs.
Role type
Senior Product Analyst (Member Acquisition Marketing)
Builds
Performance marketing campaigns, growth initiatives, and customer acquisition funnels for a digital banking platform.
Domain
Fintech / Digital Banking / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Python, Performance Marketing, Multi-touch Attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value (CLV), A/B Testing, Google Analytics, Appsflyer, Looker, Tableau, Qlikview, Stakeholder Management, Data Storytelling
Preferred skills
Fintech experience, Leadership of cross-functional teams, Ambiguity navigation
Technologies
Google Ads, Facebook Ads, Google Analytics, Appsflyer, Looker, Tableau, Qlikview
Responsibilities
Interrogate data using SQL/Python to solve business problems; Present insights to stakeholders and senior management to drive actions; Collaborate with engineering and Martech to integrate data sources; Measure campaign performance and assess ROI; Support building analytics roadmaps for customer strategy and budget optimization.
Seniority
Senior, hands-on IC with leadership influence
