VP of Product Marketing
Core
Lead product marketing for an AI-powered software creation platform, defining positioning and messaging for a dual go-to-market strategy spanning product-led growth and enterprise sales.
Role type
VP of Product Marketing
Builds
Agentic software creation platform enabling natural language app development
Domain
AI / Software Development / SaaS
Deliverable
product features
Required skills
Product positioning and messaging strategy, Dual go-to-market strategy (PLG & SLG), Competitive intelligence program management, Sales enablement development, Cross-functional leadership, Technical storytelling for non-technical audiences, Team building and hiring
Preferred skills
Experience in AI or platform businesses, B2C and B2B marketing background, Analyst relations experience, Field marketing program support, Partner marketing program experience
Technologies
Natural language processing, Cloud-native deployment, AI agents
Responsibilities
Define product positioning and messaging frameworks, Own end-to-end product launch processes, Build and maintain competitive intelligence programs, Create sales enablement materials, Partner with growth marketing for PLG motions, Translate technical capabilities into business narratives, Build and lead the PMM team
Seniority
VP, strategic leadership & team building