SEO Marketing Manager
Core
Drive global SEO and Answer Engine Optimization (AEO) strategy across 14 markets to ensure PERGOLUX appears in AI-generated responses and traditional search results for high-consideration outdoor living products.
Role type
Senior SEO Manager (Global/AEO focus)
Builds
Global SEO and AEO strategy, content production plans, technical SEO infrastructure, and programmatic SEO pages for 14 markets.
Domain
E-commerce (Home & Garden/Pergolas) + Generative AI Search
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
International SEO, Answer Engine Optimization (AEO), Technical SEO (Schema, Core Web Vitals, JS rendering), Content Strategy, Programmatic SEO, Data Analysis (BI tools), Stakeholder Management
Preferred skills
E-commerce/High-AOV experience, German language proficiency, AEO-specific tool expertise
Technologies
Ahrefs, Screaming Frog, Google Search Console, Sitebulb, Sistrix, Looker, hreflang, Schema markup
Responsibilities
Build and execute global SEO and AEO strategy; Own AEO end-to-end including framework development for AI citations; Drive content strategy and production planning; Lead technical SEO audits and implementation; Build measurement layer for AEO share of voice; Audit and defend organic traffic against AI Overviews; Partner on E-E-A-T-aligned content; Execute programmatic SEO opportunities; Manage external SEO partners.
Seniority
Mid-Senior, hands-on IC