Product Growth Specialist
Core
Drive product adoption and growth for payments, POS, and financial services products by analyzing adoption funnels, optimizing campaigns, and executing go-to-market strategies for merchants.
Role type
Product Growth Specialist (Product Marketing)
Builds
Adoption funnels, go-to-market plans, campaign assets, and customer segmentation strategies for Zeller's ecosystem.
Domain
Fintech / Business Banking / Payments
Deliverable
product features
Required skills
Product marketing, go-to-market planning, campaign optimization, customer segmentation, value proposition crafting, cross-functional collaboration, budget management, competitor analysis, sales enablement.
Preferred skills
Fintech/finance industry experience, B2B product experience.
Technologies
Content, email, video, web, SEO, AEO, social media, in-product marketing, paid channels.
Responsibilities
Own analysis and optimization of the product adoption funnel; deliver product positioning and messaging; lead go-to-market planning and launches; partner with teams to build acquisition and lifecycle campaigns; work with Product Managers to identify upsell opportunities; manage customer segmentation for personalized messaging; track adoption performance and optimize via testing; manage budget and ROI for incentives; collaborate on campaign assets; review competitor products; support sales teams with enablement material.
Seniority
Mid-level, hands-on IC
