Senior Data Analyst (Marketing Analytics)
Core
Senior Data Analyst driving growth by analyzing marketing performance, optimizing spend, and shaping data strategy across paid media, CRM, and lifecycle marketing.
Role type
Senior individual contributor marketing data analyst
Builds
Marketing data models, dashboards, and advanced measurement frameworks (incrementality, LTV, CAC)
Domain
Digital health / Cannabis-based medicines / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, digital analytics, stakeholder management, data modeling, advanced measurement, CRM analysis
Preferred skills
BigQuery, GA4, Looker, Google Sheets, Braze
Technologies
SQL, BigQuery, GA4, Looker, Google Sheets, Braze
Responsibilities
Partner with marketing teams to provide actionable insights on channel performance; Analyze marketing spend and outcomes to support optimization; Own and evolve GA4 setup for robust tracking; Work with CRM teams to analyze lifecycle journeys and retention; Act as internal owner for marketing data requirements; Lead development of advanced measurement beyond basic attribution
Seniority
Senior, hands-on IC
