Marketing Specialist - Communities
Core
Execute local area marketing plans and campaigns for a portfolio of retirement communities to support lead generation and sales tours.
Role type
Marketing Specialist (Property/Retirement Living)
Builds
Marketing campaigns, sales support materials, and community event activations.
Domain
Real Estate / Retirement Living
Deliverable
product features
Required skills
Campaign execution, creative agency management, CRM management, database marketing, budget tracking, Power BI reporting, stakeholder coordination
Preferred skills
Experience in property or residential sectors, Microsoft Dynamics experience
Technologies
CRM platforms, Microsoft Dynamics, Power BI, Real Estate and Domain
Responsibilities
Execute local area marketing plans across designated communities, brief and manage external graphic designers and agencies, coordinate onsite events like Open Homes, draft and send EDMs and promotional offers via CRM, track campaign budgets and report effectiveness using Power BI, maintain third-party property listings
Seniority
Mid-level, hands-on IC
