Director, Brand Voice & Story
Core
Lead creative writer and storyteller driving overarching brand strategy, copy, scripts, and voice for Snowflake's AI Data Cloud.
Role type
Director, Brand Voice & Story (Senior IC)
Builds
Global brand campaigns, video assets, event experiences, and high-impact creative content for the AI Data Cloud.
Domain
Technology (AI/Cloud) / Brand Marketing
Deliverable
product features
Required skills
Strategic creative direction, script writing, copywriting, cross-functional leadership, campaign conceptualization, creative naming/nomenclature, performance analysis, talent mentorship
Preferred skills
AI tool adoption and workflow automation, familiarity with Adobe Creative Cloud and Figma
Technologies
Google Workspace, Microsoft Office Suite, Adobe Creative Cloud, Figma, Wrike, Canva
Responsibilities
Lead creative writing and scripting for brand campaigns; translate brand voice across diverse media; drive conceptual development for major events (e.g., Olympics); manage agency partners for asset creation; develop company-wide naming strategies; optimize digital video and motion assets; establish campaign objectives and assess performance metrics; mentor junior creatives.
Seniority
Director, strategic leadership with hands-on execution
