Associate Manager, Integrated Marketing
Core
Own the end-to-end self-serve customer experience for DoorDash for Business, developing positioning, messaging, and in-product marketing to onboard, activate, and retain self-serve admins.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Self-serve onboarding flows, in-product marketing surfaces, go-to-market playbooks, and integrated campaigns for Meal Manager.
Domain
Food delivery technology / B2B SaaS
Deliverable
product features
Required skills
Product marketing, funnel optimization, in-product copywriting, data-driven experimentation, cross-functional collaboration, go-to-market strategy
Preferred skills
Experience in self-serve SaaS, B2B marketing, analytics tool proficiency
Technologies
Pendo, Amplitude, FullStory, Contentful, Sigma, Hightouch
Responsibilities
Develop positioning and messaging for self-serve admins; Partner with Product to influence the self-serve roadmap; Optimize funnel metrics and run messaging experiments; Build go-to-market playbooks including landing pages and sales enablement; Execute integrated campaigns for customer education and retention.
Seniority
Mid-level, hands-on IC
