Lead - Marketing Planning & Strategy
Core
Lead a team to drive client business growth through data-driven online marketing strategies, media optimization, and website performance improvements.
Role type
Senior IC marketing planning & strategy lead (client-facing)
Builds
Data-driven online marketing strategies, media plans, and optimized ecommerce/lead gen/branding solutions for clients
Domain
Digital marketing, ecommerce, media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Client account management, online marketing media channel expertise, Google Analytics, data analysis for insights, project management, team leadership, ecommerce experience
Preferred skills
Upselling aCommerce services, best-in-class ecommerce website development
Technologies
AdWords, Facebook, CRM, SEO, Google Analytics
Responsibilities
Plan client roadmaps based on objectives and data, monitor budget and key metrics, execute media optimization plans, provide performance reports, initiate performance improvements, consult on business growth, mentor junior team members
Seniority
Senior, hands-on IC with team leadership