Principal, Copywriting
Core
Strategic copywriter leading high-impact creative execution and narrative direction for digital, social, and video campaigns for top-tier brands.
Role type
Principal, Copywriter (Hands-on leadership)
Builds
Digital, social, and video content campaigns for ambitious global brands
Domain
Digital Marketing / Social Media / Video Production
Deliverable
product features
Required skills
Conceptual thinking, sharp written capabilities, social trendspotting, social listening, client presentation, strategic voice and narrative, delegation, mentoring
Preferred skills
Pop and internet culture knowledge, on-set content production experience, agile work stream management
Technologies
Social media platforms, video production tools
Responsibilities
Concept best-in-class creative and write compelling copy across channels; review and deliver feedback to team members; partner with Art Directors, Strategists, and client teams; lead presentations and guide narrative; manage creative execution and delegate to junior team members; solve creative and production challenges
Seniority
Principal, hands-on leadership