Marketing Manager
Core
Develop, test, and expand customer acquisition channels using AI tools and product-led growth strategies to scale an early-stage startup.
Role type
Senior Marketing Manager (Growth & Acquisition)
Builds
Scalable marketing channels, ad creatives, and campaign content for a website builder platform.
Domain
SaaS / AI-powered website builder
Deliverable
product features
Required skills
Customer acquisition strategy, AI tool application, paid digital marketing, content creation, campaign optimization, project management, data analysis, creative direction
Preferred skills
Experience scaling channels from zero, small business acquisition, prosumer market knowledge, design/visual communication
Technologies
AI tools (for workflow, creative generation, and automation)
Responsibilities
Identify and optimize new marketing channels to drive lead volume; Build marketing channels from zero to meaningful reach; Use AI tools to accelerate experimentation and scale execution; Develop written content for ads, emails, and landing pages; Improve middle-of-funnel conversion rates through messaging; Collaborate with departments to enhance creative quality.
Seniority
Senior, hands-on IC
