Content Marketing Manager - Product
Core
Create compelling product storytelling and social-first content (video, social posts, newsletters) that translates roadmap updates and feature releases into engaging narratives for B2B SaaS customers.
Role type
Content Marketing Manager (Product)
Builds
Product content assets, social media campaigns, video productions, and user-generated content programs.
Domain
B2B SaaS / Hospitality Technology
Deliverable
product features
Required skills
Storytelling, social-first content strategy, video production briefing, AI tool utilization, user-generated content activation, cross-functional collaboration with product teams
Preferred skills
B2B SaaS experience, creative judgment, self-direction, adaptability to changing roadmaps
Technologies
AI content operations tools, video production platforms, social media management tools
Responsibilities
Own creation of product-focused marketing content including feature releases and milestone announcements; Develop creative formats and content series for social channels; Brief and manage external creative and video production resources; Leverage AI tools to generate and adapt content across formats; Activate customers as content creators for UGC programs; Ensure product content is optimized for all channels including in-app, newsletters, and sales enablement
Seniority
Mid-level, hands-on IC
