Customer Marketing Manager, B2B Social and Advocacy
Core
Managing B2B social storytelling and advocacy programs across LinkedIn, X, and YouTube to showcase customer outcomes and support enterprise launches.
Role type
Customer Marketing Manager (B2B Social & Advocacy)
Builds
Platform-native content assets (short videos, clips, carousels, threads) for customer stories, advocacy efforts, and brand campaigns.
Domain
B2B Technology / AI / Social Media Marketing
Deliverable
product features
Required skills
B2B social storytelling, platform-native content creation, editorial judgment, project leadership, cross-functional partnership, video and visual intuition
Preferred skills
Creator-style lo-fi formats, enterprise storytelling, trend fluency, workflow optimization
Technologies
LinkedIn, X (Twitter), YouTube
Responsibilities
Own customer stories and advocacy moments across social channels; Develop social-first formats including short videos and carousels; Create and direct content for enterprise launches; Draft scripts, prompts, and creative briefs; Convert long-form stories into platform-native assets; Build share packs for employees and customers; Maintain publishing calendar and optimize content workflow.
Seniority
Mid-Senior, hands-on IC
