VP, Product Marketing
Core
Lead product marketing across all product areas and at the company level, owning naming, positioning, messaging, and enablement for an AI-native performance advertising platform.
Role type
VP, Product Marketing (Strategy & Organization)
Builds
AI-driven advertising platforms (Moloco Ads and Moloco Commerce Media) powered by machine learning
Domain
Digital Advertising / Performance Marketing / AI
Deliverable
product features
Required skills
Product marketing leadership, positioning and messaging strategy, product lifecycle integration, content and thought leadership strategy, competitive analysis, team building and talent development, public speaking
Preferred skills
Experience with multi-product portfolios, fluency in digital advertising ecosystem (measurement, attribution, privacy), AI tool usage
Technologies
AI advertising systems, machine learning platforms
Responsibilities
Own product naming, positioning, and messaging across all surfaces; Integrate product marketing into the product development lifecycle; Develop product marketing processes and frameworks; Own content, thought leadership, and product storytelling strategy; Partner with GTM and product teams on market analysis; Lead the product marketing organization and represent the company externally
Seniority
VP, strategic leadership
