Manager, Product Marketing
Core
Build data-driven marketing strategies and full-funnel campaigns for the PGA TOUR 2K live-service game to drive revenue, brand health, and player loyalty.
Role type
Manager, Product Marketing (Live-Service Gaming)
Builds
Full-funnel marketing campaigns, in-game promotions, and brand partnership activations for the PGA TOUR 2K franchise.
Domain
Video Games / Sports (Golf)
Deliverable
product features
Required skills
Product marketing strategy, live-service campaign management, player lifecycle strategy, brand partnership execution, data-driven decision making, cross-functional stakeholder management
Preferred skills
Knowledge of golf, PC and console gaming marketing (PlayStation, Xbox, Steam)
Technologies
None explicitly listed
Responsibilities
Manage end-to-end marketing campaigns across live-service platforms; architect in-game lifecycle messaging and offers; lead high-profile brand partnerships and influencer tie-ins; interpret marketing performance data to optimize campaign timing and content.
Seniority
Manager, hands-on IC
