AI Personalization and Growth Marketing Manager
Core
Build AI-powered systems for hyper-personalization and growth marketing within the travel industry, automating content assembly and customer engagement at scale.
Role type
AI Personalization and Growth Marketing Manager
Builds
AI-driven CRM/Loyalty stacks, real-time personalized content, and rapid regional growth pilots for travel experiences.
Domain
Travel technology and marketing automation
Deliverable
production ML models | product features
Required skills
Growth marketing strategy, Prompt Engineering, RAG (Retrieval-Augmented Generation), SQL, predictive modeling, CDP integration (Hightouch), automated workflow design
Preferred skills
Lifecycle marketing analytics, uplift modeling, AI agent development
Technologies
LLMs, Hightouch, SQL, BI tools
Responsibilities
Partner with Data Science to improve customer data quality for growth use cases; Integrate LLMs and ML models into CRM/Loyalty stacks; Build rapid 'Test & Learn' workflows for regional pilots; Own logic for real-time content assembly based on user context; Act as subject matter expert for traveler engagement teams.
Seniority
Mid-Senior, hands-on IC
