Content Specialist - Product Marketing Content Specialist
Core
Create and manage strategic content (white papers, case studies, brochures, campaigns) to support product launches, go-to-market initiatives, and lead generation for B2B products.
Role type
Product Marketing Content Specialist
Builds
Marketing assets, technical documentation, executive communications, and demand generation materials
Domain
B2B SaaS, healthcare technology, optical/eyewear
Deliverable
product features
Required skills
Strategic content planning, multi-format writing, audience adaptation, project management, research, lead generation support, cross-functional collaboration
Preferred skills
Integrated campaign development, demand generation program support, industry-specific background (B2B SaaS, optical, healthcare tech)
Technologies
Word processing, spreadsheet, desktop publishing, flowcharting tools
Responsibilities
Lead internal and external communication strategies; Develop enterprise content portfolio; Research and write diverse marketing materials; Translate complex topics into clear communications; Build customer case study pipeline; Partner with external analysts and consultancies; Maintain brand consistency across markets; Support lead and demand generation initiatives
Seniority
Mid-level, hands-on IC