Consumer Brand Marketing Lead, Link
Core
Drive consumer acquisition and brand preference for Stripe's Link product through integrated multi-channel marketing strategies.
Role type
Senior IC consumer brand marketing lead (payments/fintech)
Builds
Full-funnel consumer campaigns (paid media, brand activations, strategic partnerships) for Stripe's Link product
Domain
Fintech / Payments
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated campaign strategy, paid media management (CTV, OOH, Audio), agency relationship management, cross-functional leadership, consumer insights, ROI measurement, brand storytelling, product launch execution
Preferred skills
Experience scaling consumer products from zero-to-one, high-growth fintech background, creative problem solving in ambiguous environments
Technologies
CTV, OOH, Audio, social media platforms
Responsibilities
Define marketing objectives and strategies for Link brand campaigns; Lead execution of consumer acquisition strategy across outbound touchpoints; Manage media agency relationships and budget allocation; Partner with PMM and creative teams to align brand campaigns with product lifecycle; Measure and optimize channel mix based on top-of-funnel awareness and acquisition KPIs
Seniority
Senior, hands-on IC