Content Marketing Lead, Bridge
Core
Lead content marketing and social media programs to drive awareness and demand generation for a stablecoin payments platform.
Role type
Content Marketing Lead
Builds
Content strategy, editorial calendars, thought leadership assets, and organic social media presence for fintech and crypto audiences.
Domain
Fintech / Crypto / Payments
Deliverable
product features
Required skills
Content strategy, storytelling, multi-channel content management, social media strategy, analytics, cross-functional collaboration, regulatory compliance awareness.
Preferred skills
Experience in fintech or crypto, ability to translate technical topics, agency/partner management.
Technologies
Social media management platforms, analytics tools.
Responsibilities
Lead content strategy across owned and paid channels; build and manage editorial and social calendars; write and oversee production of thought leadership content; own organic social media presence across X, LinkedIn, Instagram, Reddit, TikTok; set and execute social media campaigns; leverage analytics to optimize performance.
Seniority
Mid-Senior, hands-on IC
