Consumer Product Marketing Lead, Link
Core
Own go-to-market strategy and positioning for Stripe's Link digital wallet to drive consumer discovery, adoption, and loyalty at scale.
Role type
Senior Product Marketing Lead (B2C)
Builds
Link digital wallet product features and consumer experiences
Domain
Fintech / Payments / Consumer Technology
Deliverable
product features
Required skills
Consumer product marketing strategy, go-to-market planning, product positioning, consumer research, data analysis, cross-functional collaboration, stakeholder influence
Preferred skills
Experience in fintech or payments, experience scaling B2C products, ability to synthesize qualitative and quantitative insights
Technologies
None explicitly listed
Responsibilities
Define Link's consumer positioning and messaging framework; Lead end-to-end go-to-market strategy for new Link features; Shape the product roadmap based on consumer insights; Partner with Brand Marketing to align campaigns with product outcomes; Drive consumer research and insights; Define and track consumer growth metrics; Influence senior leadership on product strategy and marketing results
