Sr. Product Marketing Specialist
Core
Sr. Product Marketing Specialist driving GTM enablement, partner onboarding, and launch strategies for a fintech platform serving landlords and real estate investors.
Role type
Sr. Product Marketing Specialist (GTM & Enablement)
Builds
Baselane's financial management platform for individual landlords and real estate investors
Domain
Fintech / Real Estate Technology
Deliverable
product features
Required skills
Product marketing, B2C SaaS, Partner onboarding, Go-to-market strategy, Market research, Launch planning, Enablement material creation, Brand collaboration, Positioning & messaging, Data-driven decision-making
Preferred skills
AI tools for copywriting, Growth stage startup experience, Fintech/Real estate tech background, Analytics tools (Sigma, Mixpanel), Design tools (Figma, Miro)
Responsibilities
Support onboarding and GTM strategy for new partners; Provide training and collateral for partners and internal teams; Conduct market and customer research; Partner with Product team on launch strategies; Work with Brand team on customer-facing collateral; Oversee creation of internal/external enablement material; Identify differentiated positioning through market research
Seniority
Mid-level, hands-on IC