Product Marketing Manager, Growth
Core
Define and build compelling user journeys for Stripe's self-serve customers to drive product adoption, activation, and expansion through data-driven storytelling and content strategy.
Role type
Growth Product Marketing Manager (Self-Serve Lifecycle)
Builds
Self-serve user journeys, lifecycle marketing programs, and cross-sell/upsell campaigns for Stripe's product portfolio.
Domain
Financial infrastructure / B2B SaaS / Payments
Deliverable
product features
Required skills
Data analysis and KPI definition, Customer research and qualitative synthesis, Strategic storytelling and positioning, Cross-functional project management, A/B testing and experimentation design, B2B SaaS growth strategy
Preferred skills
Developer and startup audience experience, Marketing automation and growth tooling proficiency, Fintech or payments background, Mobile marketing channel experience, AI-assisted content production
Technologies
SQL, MarTech/MOPS platforms, CRM platforms, Experimentation frameworks, AI tools
Responsibilities
Partner with Growth and Product teams to identify user friction points and define content strategies for activation; Develop messaging and content for lifecycle touchpoints including emails, dashboard modules, and in-product surfaces; Execute end-to-end growth marketing programs including localization and legal compliance; Design and run experiments to optimize targeting and channel mix; Drive cross-sell and upsell programs using behavioral signals; Collaborate across Data Science, Engineering, and external agencies to deliver seamless execution.
Seniority
Mid-Senior, hands-on IC