Marketing Manager, LATAM
Core
Design and execute a comprehensive Go-to-Market (GTM) strategy for Roblox's marketing engagement across Latin America, adapting frameworks for diverse market tiers.
Role type
Senior Marketing Manager (Regional)
Builds
Unified brand voice, localized social campaigns, and community growth across multiple LATAM borders.
Domain
Consumer Tech / Gaming / Latin America
Deliverable
product features
Required skills
Holistic regional strategy design, trilingual content transcreation (Spanish/Portuguese/English), agile GTM execution, cross-border community and influencer management, policy and compliance navigation, event strategy, strategic influence at HQ, data-driven scrappiness
Preferred skills
Experience in Tier 1 and Tier 2/3 markets, deep understanding of mobile-first consumer journeys, resourcefulness in low-data environments
Technologies
WhatsApp, Instagram, TikTok
Responsibilities
Design scalable marketing frameworks for different market tiers; oversee transcreation of marketing assets; lead product launches prioritized by data; build community via influencer partnerships; collaborate with legal teams on regulatory compliance; secure presence at regional conferences
Seniority
Senior, hands-on IC