Staff Data Analyst, Marketing Analytics
Core
Develop quantitative analysis and statistical models to evaluate and steer marketing decisions, solve cross-channel problems, and accelerate growth for incremental and loyal customers.
Role type
Staff Data Analyst (Marketing Analytics)
Builds
Marketing measurement tools, attribution frameworks, and customer lifetime value models for a global travel platform.
Domain
Travel industry, digital and performance marketing, growth analytics.
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python (pandas, scikit-learn, pyspark), statistical modeling, A/B testing design, data visualization, user behavior analysis, cross-channel strategy.
Preferred skills
Marketing journey modeling, big data tools (Spark, Hive), SEO/data-driven platforms (Google Ads, Meta).
Technologies
SQL, Python, pandas, scikit-learn, pyspark, Looker, Jupyter Notebooks, Databricks, Spark, Hive, Google Ads, Meta.
Responsibilities
Develop quantitative analysis and statistical models to evaluate and steer marketing decisions; Propose and defend strategic recommendations to top marketing leads; Setup and analyse marketing experiments to drive strategic decision making; Explore large datasets, give meaning to data and numbers, identify opportunities and issues, and present findings to stakeholders; Maintain and improve marketing measurement tools (Attribution, experimentation framework, Customer lifetime value); Serve as a liaison between marketing teams and data engineering team; Mentor others in the skills needed for this role.
Seniority
Staff, strategic IC with mentorship responsibilities
