R2613426 Senior Technical Marketing Manager – Advanced Packaging
Core
Define product value propositions, build competitive positioning, and drive customer adoption for advanced semiconductor packaging solutions.
Role type
Senior Technical Marketing Manager (Advanced Packaging)
Builds
Product briefs, solution whitepapers, competitive analyses, benchmark data summaries, presentations, and webinars.
Domain
Semiconductor manufacturing / Advanced Packaging
Deliverable
product features
Required skills
Advanced packaging ecosystem expertise, BEOL/FEOL process knowledge, market sizing and segmentation, competitive intelligence, executive storytelling, cross-functional project leadership
Preferred skills
Inspection/metrology background, pricing strategy, product launch experience, reliability and yield data analysis
Technologies
BEOL, FEOL, metrology, inspection, reliability, yield
Responsibilities
Develop and articulate value propositions for advanced packaging process control solutions; Conduct market sizing, segmentation, and trend analysis for advanced packaging ecosystems; Lead competitor H2H (Head-to-Head) and drive new product evaluation and adoption; Partner with product marketing and engineering to shape product strategy based on competitive and customer insights.