Experiences Web & Digital Marketing Manager
Core
Lead strategy for Netflix House's digital presence across the website, third-party platforms, and the broader Netflix ecosystem to drive fan engagement and revenue.
Role type
Senior Manager, Web & Digital Marketing
Builds
Netflix House website, organic search visibility, and ecosystem presence
Domain
Entertainment / Retail / Digital Marketing
Deliverable
product features
Required skills
Web strategy, Organic search (SEO/AEO), Conversion rate optimization (CRO), A/B testing, Cross-functional leadership, Stakeholder management, Analytics & reporting
Preferred skills
B2C eCommerce experience, 0-to-1 scaling, Paid media knowledge, Lifecycle/CRM expertise
Technologies
CMS, Google, Yelp, TripAdvisor
Responsibilities
Own overall marketing strategy for the Netflix House website; Drive website CVR performance and optimization; Build and manage a web learning agenda combining A/B testing with qualitative research; Own Netflix House organic search strategy end-to-end; Drive strategy to grow Netflix House's visibility within the Netflix streaming ecosystem; Partner with Lifecycle/CRM to ensure cohesive web and email/fan lifecycle strategy; Manage the Web Execution Lead.
Seniority
Senior, hands-on IC with people management
