Creative Merchandiser - Product, India
Core
Shape the merchandising experience for Netflix members in India across creative, editorial, and catalog dimensions to drive content discovery and engagement.
Role type
Senior Creative Merchandiser (Product)
Builds
Local member experience, catalog activations, messaging campaigns, and promotional strategies for Netflix content in India.
Domain
Streaming entertainment / Digital product / Consumer media
Deliverable
product features
Required skills
Local market strategy, catalog activation, messaging campaign design, data-driven decision making, strategic brief writing, cross-functional collaboration, cultural fluency, operational excellence, system thinking, entertainment passion
Preferred skills
Experience with A/B testing, familiarity with external agency partners, ability to translate business metrics to strategy
Technologies
Dashboards, analytics tools, push notifications, email platforms
Responsibilities
Lead distribution and promotion strategy for local title launches; Drive the local merchandising calendar; Propose and execute catalog activations; Develop messaging campaigns; Editorialize catalog content; Partner with cross-functional stakeholders; Monitor and report on activation performance; Contribute to A/B testing and experimentation; Write strategic briefs
Seniority
Senior, hands-on IC
