Global Product Marketing IV
Core
Develops complex business and marketing plans, assesses market penetration and product positioning, and manages product life cycles to drive competitive advantage and revenue for semiconductor and display manufacturing equipment.
Role type
Senior Product Marketing Manager
Builds
New product introductions and go-to-market strategies for semiconductor and display equipment
Domain
Semiconductor manufacturing / Materials engineering
Deliverable
product features
Required skills
Competitive analysis, pricing strategy, market penetration analysis, product lifecycle management, cross-functional partnership, strategic planning
Preferred skills
Mandarin Chinese or Korean language proficiency
Technologies
None stated
Responsibilities
Develop complex scope business and marketing plans, recommend investment decisions for new product development, conduct complex competitive analysis, assist with complex pricing strategies, partner with Engineering, Manufacturing and Sales, support the Field for account optimization, manage release of complex products through end of life cycle