Product Marketing
Core
Develops complex business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue, and market share for semiconductor and display manufacturing equipment.
Role type
Senior Product Marketing Manager
Builds
New product development strategies, pricing strategies, and marketing tools for complex products
Domain
Semiconductor and display manufacturing equipment
Deliverable
product features
Required skills
Competitive analysis, market penetration assessment, product positioning, pricing strategy, product lifecycle management, cross-functional partnership
Preferred skills
Red Team Analysis, technical and business environment understanding
Technologies
None stated
Responsibilities
Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share; Recommends investment decisions for new product development; Conducts complex competitive analysis for specific products or product lines; Drives Red Team Analysis; Assists with complex pricing strategies to build and protect a leadership position in market share; Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products; Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration; Manages release of complex products through the end of their product life cycle
Seniority
Senior, hands-on IC