Senior Manager, Product Marketing
Core
Develop and execute business and product marketing strategies to drive market penetration, strengthen product positioning, and create sustainable competitive advantages for semiconductor equipment.
Role type
Senior Manager, Product Marketing
Builds
Semiconductor equipment for advanced packaging, heterogeneous integration, and backend lithography
Domain
Semiconductor manufacturing equipment
Deliverable
product features
Required skills
Product lifecycle management, Competitive intelligence, Pricing strategy, Market analysis, Cross-functional leadership, Customer engagement
Preferred skills
Technical expertise in semiconductor equipment platforms
Technologies
Wafer bonder, Panel PVD, Panel Etch, OSAT
Responsibilities
Develop and execute business and product marketing strategies that drive market penetration, strengthen product positioning, and create sustainable competitive advantages, revenue growth, and market share expansion. Evaluate and recommend investment opportunities for new product development initiatives aligned with market trends and customer needs. Lead competitive intelligence and market analysis activities for targeted products and product lines, including driving Red Team assessments to identify risks, opportunities, and differentiation strategies. Support pricing strategy development to maintain market leadership, improve profitability, and enable successful product introductions through effective marketing tools and programs. Partner closely with Engineering, Manufacturing, and Sales teams to define, develop, and launch new products while enhancing existing offerings. Manage products throughout the entire product lifecycle, from concept and introduction through commercialization, maturity, and end-of-life planning.
Seniority
Senior Manager, strategic leadership