Senior Manager, Publicity
Core
Drive impact at scale across the Japan Publicity team to elevate title and slate campaign work, root prioritization in strategy, and drive awareness for Netflix titles, talent, and brand in Japan.
Role type
Senior Manager, Publicity (Japan)
Builds
Publicity campaigns, title and slate strategies, and brand awareness initiatives for Netflix content in Japan.
Domain
Entertainment / Streaming / Publicity
Deliverable
product features
Required skills
Strategic campaign leadership, cross-functional stakeholder management, media relations (traditional and digital), team coaching and development, budget management, data-driven decision making, deep knowledge of the Japanese entertainment industry, fluency in Japanese.
Preferred skills
Experience at a streaming network or studio, background in global lifestyle/sports brand or publicity agency, business-level English.
Technologies
None stated
Responsibilities
Up-level publicity campaign workflow and execution; act as a strategic thought partner to peers in Marketing, Content, and Communications; serve as an expert on Japan conveying cultural nuances; autonomously manage cross-functional relationships; develop and maintain relationships with high-profile media and influencers; manage team budget and monitor key metrics; develop and foster team growth; provide context to enable team judgment; mentor less tenured members; contribute to business forums and memos.
Seniority
Senior Manager, hands-on leadership with strategic oversight