Senior B2B Content Marketing Manager, Global
Core
Lead strategic planning, creation, and optimization of global B2B content marketing initiatives for a fintech platform.
Role type
Senior B2B Content Marketing Manager
Builds
Global brand programs, cross-vertical content strategies, and integrated content calendars.
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Strategic content planning, B2B content format expertise, project management, data analysis, AI workflow integration, video storytelling, editorial judgment, audience research, cross-functional collaboration
Preferred skills
Experience in B2B tech/fintech, automation of content production, SEO/GEO/AEO optimization
Technologies
AI tools for content scaling, SEO/GEO/AEO platforms
Responsibilities
Define integrated content calendars meeting business goals; develop production and distribution strategies; manage in-house and external writing resources; write copy for blogs, reports, and ad copy; brief and review video content; audit content and report on performance data; identify opportunities to scale production via automation.
Seniority
Senior, hands-on IC