Customer Insights & Activation Analyst
Core
Turn customer data into actionable marketing insights and build targeted audience segments for campaigns.
Role type
Customer Insights & Activation Analyst
Builds
Targeted campaign audiences for email, paid media, and clienteling
Domain
Fashion retail / Customer Data Platform (CDP)
Required skills
SQL, CDP (Amperity), customer segmentation, data validation, GDPR compliance, PowerPoint, Excel
Preferred skills
Propensity modelling, A/B testing design, stakeholder management
Technologies
SQL, Amperity, Snowflake
Responsibilities
Analyse customer behaviour and purchase patterns to identify insights; Extract, shape, and validate customer data using SQL; Build and manage customer segments within the CDP; Evaluate campaign performance and provide recommendations; Support A/B testing design and measurement; Ensure data accuracy, compliance, and governance.
Seniority
Mid-level, hands-on IC