Digital Analytics Engineer (m/w/d)
Core
Technical ownership of the digital analytics and tracking landscape, ensuring reliable, scalable, and privacy-compliant tracking solutions.
Role type
Digital Analytics Engineer
Builds
Analytics platform infrastructure, tracking concepts, and data layers
Domain
Digital Marketing Technology / Web Analytics
Required skills
Google Tag Manager (Client & Server-Side), JavaScript, HTML/CSS, Web Analytics solutions (Piwik PRO, Google Analytics), Consent Management Platforms (OneTrust), Performance Marketing platforms (Google Ads, DV360, Meta, LinkedIn, TikTok, Pinterest, Snapchat), Data Layer architecture, Deployment processes
Preferred skills
None stated
Technologies
Google Tag Manager, OneTrust, Google Ads, DV360, Meta, LinkedIn, TikTok, Pinterest, Snapchat, Piwik PRO
Responsibilities
Analyze business requirements and translate them into technical solutions; Design and implement tracking concepts and data-layer structures; Implement and maintain tracking solutions; Ensure high data quality and resolve tracking issues; Manage consent and privacy-compliant data collection; Integrate and configure marketing and analytics platforms; Collaborate with Marketing, E-Commerce, Product Management, and Development teams; Support releases and technical infrastructure changes; Identify and implement optimization opportunities; Document tracking concepts and technical standards
Seniority
Mid-Senior, hands-on IC